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ETC General Meeting #110 Reykjavik, Iceland

19-20 November 2025

 For ETC Members

Unlock an Unexpected Upgrade

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Annual Report 2024

Scroll through ETC's key milestones and initiatives in 2024

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Latest News

Unexpected Upgrade: Europe flips the script on responsible travel

16 Oct

Europe seen as safest global destination thanks to political stability and personal security

09 Oct

Winners of the Destination of Sustainable Cultural Tourism Awards 2025 revealed

07 Oct
More news

European Tourism: Key Figures

International tourist arrivals to Europe 2024 (mn)

  • Intra–European – 581
  • Non–European – 167
22% 78%
0

Intra-European tourist arrivals (mn)

581
2024
630
2025 (f)
760
2029 (f)

Non-European tourist arrivals (mn)

167
2024
186
2025 (f)
227
2029 (f)
Discover more Tourism Economics, 2025

Upcoming Events
30 Oct

ETC Webinar: Why US travel to Europe is still driving growth
19 Nov

ETC General Meeting #110
10 Feb

ETC Annual Meeting #11

European Travel Commission

The European Travel Commission is a non-profit organisation representing the national tourism organisations of Europe. Our 36-member tourism boards work together to build the value of tourism across diverse European destinations through cooperation in best-practice sharing, market intelligence, and promotion.

Knowledge

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Advocacy